The National Trust for Scotland
Sign-Up.to increased click-through rates and helped spread their influence online
“The standard of service is astoundingly good in a sometimes impersonal industry.” says Web Manager Colan. “Matt and the team at Sign-Up.to have saved us time, money and helped us to raise funds and drive revenue”
The National Trust is Scotland’s largest conservation charity with 310,000 members worldwide, attracting 1.5 million visitors each year to an incredible portfolio of built and natural properties.
“Overall we were generating around 40 e-communications annually, with 12 types of e-newsletters for everything from holiday accommodation to internal comms.” Explains Colan. “Outsourcing to a digital agency was a significant financial cost to the organisation.”
The National Trust needed a system that was easy for internal stakeholders to use and also saved money. Colan contacted Sign-Up.to and they put together a proposal to match the company’s needs.
“They listened to our requirements and were very patient while we went through the tender process with 12 other e-comms solution providers – from the ‘biggest’ in the industry to the new kids on the block. Sign-Up.to won hands down based on value for money, tech and, more than anything, service and attention to detail.” Says Colan.
Once the account was set up, the implementation was quick and simple. Email templates were created to The National Trust for Scotland brand guidelines, with the first email newsletter being sent out within two weeks.
Using Sign-Up.to has increased the click-through and response from internal and external stakeholders for the National Trust for Scotland and subscribers are more active.
“The impact on revenue of having a flexible toll and as a visitor driver to our properties and events has been fantastic.” Says Colan. “We’ve used the platform for everything from commercial revenue streams drivers, to conservation one-offs, to members surveys.”
The National Trust for Scotland has also been able to build a research panel, where they had previously failed. Explains Colan “We sent a number of campaigns via a Sign-Up.to and have had a 30% take-up! Phenomenal!”