Tony Kent
Email or SMS? Use both.
Combining email with SMS provides an interesting set of marketing options. Motorcycle adventure tour operator…
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The coffee break guide to SMS
If you want to engage with people when theyʼre not by their computer,then mobile/SMS is…
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The Rundown Report: The road ahead
I’m looking forward to speaking at the Integrated Live event at the London ExCeL centre…
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Target your audience by location. Simple
Geolocation is one of the easiest ways to create a refined audience – that is…
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Diary dates for 2017
I know! There are just 64 days until 2017. Here are some advance dates for…
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Creating responsive emails. Your FAQs.
If only… there was one handy place where all your questions on using the Sign-Up.to…
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Coding dynamic content components
It’s fair to say we’re pretty excited about dynamic content components. That is, how you…
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What’s in my inbox today?
48 emails – that is, 48 ‘marketing’ emails, not including notifications or those from colleagues,…
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Email marketing – 10 top tips
It’s possibly the most common question… “If you had to condense successful email marketing into…
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We’re at ‘IAB Engage’ this week
This week we’re at the IAB Engage Conference in London. It’s IAB’s (the Internet Advertising…
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What impacts… deliver, open, click?
Delivered, opened and clicked. If you successfully conquer each of these stages it’s likely that your email…
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The Rundown Report: charity, shopping and football?
Another week has flown by here at Sign-Up.to. Here’s our regular Friday wind-down of digital…
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Email design – we like these
We love great email design – you may have noticed! – so we’ve added some…
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Precision targeting using ‘Audiences’
‘Audiences’ is the feature which makes targeting precise interest groups from your database simple, so…
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The Rundown Report: It’s not all bad news…
It’s always a busy week here at Sign-Up.to – there’s just time to report some…
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Designing emails with Dynamic Content
Imagine an email campaign that automatically adapts to display content according to the known interests…
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Integration, automation, and insight @Elite Business Live
This week we’ve been invited to speak at the Elite Business Live event at the…
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New tools for centralised template management
If you’re managing email marketing at group level then here are 4 new Sign-Up.to developments you…
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The Rundown Report: Tax dodgers, drones and dresses
Next week we’ll be speaking at the Elite Business Live event at the ExCeL centre…
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Simple personalisation using profile merging
Despite being easy to do, many email campaigns contain little or no personalisation. Personalisation is…
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