5000 subscribers

Are you in the 5,000 club? The benefits…

5,000 email subscribers is something of a threshold. Of course you only need 1 email…

Read More

Email marketing – do you survive or thrive?

What’s the difference between surviving as an email marketer and truly thriving? Here are 6…

Read More

Email. Remail.

It’s sometimes called return emailing or remailing. It’s when you give your original campaign a…

Read More

It’s Valentine’s day. Let’s get engaged!

She loves me. She loves me not… measuring opens and clicks is a good start…

Read More

DKIM – email security, delivery and brand experience

SMTP, that’s the ‘Simple Mail Transfer Protocol’ that is used for email transmission, allows any…

Read More
2017 Benchmark report

2017 email marketing benchmarks – the headlines

It’s that time of year again – we’ve just published our latest (2017) study on…

Read More
2017 diary dates

Discovery mornings. Lunchtime webinars. Training Afternoons

Email Marketing Discovery Mornings Discovery Mornings are a guided tour through a range of best-practice topics…

Read More

Sender ID, SPF and DKIM

As a legitimate email marketer, Sender ID, SPF and DKIM should be of interest to…

Read More

Create a form with multiple list options

Did you know? You can create a subscription form with multiple attached lists. It’s perfect for…

Read More
Nesting components

Handy design tip – nesting components

Nesting components is a great way to build more complex structure and styling into your…

Read More
Audience insights overview

Beyond the click… Audience Insights

Tracking subscriber engagement with your campaigns is good – but what happens next? Chances are your…

Read More

Friday lunchtime webinars are here

Join us every other Friday in 2017 for some bite-sized chunks of email marketing wisdom…

Read More

Emails. Short or long?

Short! . . . . . I’ll be honest. I was tempted to end this…

Read More
Double opt in

Double-opt in. Why, how and when?

An interesting question regarding opt-in came up at last week’s Discovery Morning – to double…

Read More
Time to go

Opt-out is an important part of opt-in

Opting out is a legal requirement of any email marketing strategy, and although the eventuality…

Read More

2017 Discovery Mornings and Training Afternoons

With over 1,000 registrations to date, Discovery Mornings have become a bit of a feature…

Read More

How to achieve the best email delivery

If you’ve ever spoken to our Client Success team about email delivery, you’ll know there is…

Read More

The Rundown Report: – Black Friday, Wi-Fi and Reply to All

There’s lots in the news that’s caught our eye this week. It’s not just Christmas….

Read More

An introduction to SMS Marketing

Using SMS is a great way to stay in touch with your subscribers while they’re…

Read More

Why CRM is more than a database

Spending the last few days looking at CRM systems has only served to galvanise my…

Read More