GDPR, lawful processing, consent and legitimate interest

2 of the most frequent questions we are asked regarding GDPR relate to the conditions…

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Engagement – the 2018 Benchmark results

Engagement is tricky to accurately quantify but an incredibly valuable insight into how subscribers are…

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Benchmark report 2018

The 2018 email marketing benchmarks are here

We’ve just released our very latest Email Marketing Benchmark Report and the results are all…

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Christmas tree

We’re here to help over Christmas

Christmas is very nearly upon us and we’re full of festive cheer here at…

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Thinking about GDPR

GDPR, double opt-in and re-consent

Lot’s of you are asking about GDPR, the effect it will have and the actions…

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Make it personal

Personalisation makes an email campaign relevant and relevance increases engagement. Think about it. Of all…

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Big database vs engaged database

Email scales well. But big vs engaged. Which is best? Let’s consider big first. There’s…

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What is an API? A beginner’s guide.

Discussions and content on the subject of APIs tends to be aimed at developers who…

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John Horton Conway

Life (and email marketing) in 4 simple rules

It’s official. Life was invented in 1970 Not life itself (as we know it Jim)…

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Themes icon

Theme your emails with global and local styles

You may have noticed when in the email editor the ‘themes’ icon at the top…

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Email essentials. 4 steps to success

In this post, I’ll show you how you can grow your business using our email…

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Get ready for GDPR

GDPR for email marketers

GDPR is coming. Here’s a handy 20 point summary of how GDPR is likely to affect…

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Legal, ‘must-have’ and ‘yes please’ email marketing features

What do you need? Tick ‘yes’ to each of these items and you’re definitely on…

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5000 subscribers

Are you in the 5,000 club? The benefits…

5,000 email subscribers is something of a threshold. Of course you only need 1 email…

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Email marketing – do you survive or thrive?

What’s the difference between surviving as an email marketer and truly thriving? Here are 6…

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Email. Remail.

It’s sometimes called return emailing or remailing. It’s when you give your original campaign a…

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It’s Valentine’s day. Let’s get engaged!

She loves me. She loves me not… measuring opens and clicks is a good start…

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DKIM – email security, delivery and brand experience

SMTP, that’s the ‘Simple Mail Transfer Protocol’ that is used for email transmission, allows any…

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2017 Benchmark report

2017 email marketing benchmarks – the headlines

It’s that time of year again – we’ve just published our latest (2017) study on…

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2017 diary dates

Discovery mornings. Lunchtime webinars. Training Afternoons

Email Marketing Discovery Mornings Discovery Mornings are a guided tour through a range of best-practice topics…

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