How to set your industry

There are 2 good reasons to add your industry category to your Sign-Up.to account –…

Read More
Identify yourself

Please identify yourself

Trust is the foundation of the permission marketing process. Identifying yourself as a genuine marketer…

Read More
After GDPR

Time to grow again

I suspect that many of you who have taken a strict ‘consent’ based path through…

Read More

Two dates for your diary in May

Two dates for your diaries in May… The first, Thursday 24 May, is our next…

Read More

Sign-Up.to supports longer tweets

There’s a small but significant change to the social media support features of Sign-Up.to. In…

Read More

GDPR, lawful processing, consent and legitimate interest

2 of the most frequent questions we are asked regarding GDPR relate to the conditions…

Read More

Engagement – the 2018 Benchmark results

Engagement is tricky to accurately quantify but an incredibly valuable insight into how subscribers are…

Read More
Benchmark report 2018

The 2018 email marketing benchmarks are here

We’ve just released our very latest Email Marketing Benchmark Report and the results are all…

Read More
Christmas tree

We’re here to help over Christmas

Christmas is very nearly upon us and we’re full of festive cheer here at Sign-Up.to…

Read More
Thinking about GDPR

GDPR, double opt-in and re-consent

Lot’s of you are asking about GDPR, the effect it will have and the actions…

Read More
Personalisation

Make it personal

Personalisation makes an email campaign relevant and relevance increases engagement. Think about it. Of all…

Read More
Crowd

Big database vs engaged database

Email scales well. But big vs engaged. Which is best? Let’s consider big first. There’s…

Read More
PMAPI

What is an API? A beginner’s guide.

Discussions and content on the subject of APIs tends to be aimed at developers who…

Read More
John Horton Conway

Life (and email marketing) in 4 simple rules

It’s official. Life was invented in 1970 Not life itself (as we know it Jim)…

Read More
Themes icon

Theme your emails with global and local styles

You may have noticed when in the email editor the ‘themes’ icon at the top…

Read More

Email essentials. 4 steps to success

In this post, I’ll show you how you can grow your business using our email…

Read More
Get ready for GDPR

GDPR for email marketers

GDPR is coming. Here’s a handy 20 point summary of how GDPR is likely to affect…

Read More

Legal, ‘must-have’ and ‘yes please’ email marketing features

What do you need? Tick ‘yes’ to each of these items and you’re definitely on…

Read More
5000 subscribers

Are you in the 5,000 club? The benefits…

5,000 email subscribers is something of a threshold. Of course you only need 1 email…

Read More

Email marketing – do you survive or thrive?

What’s the difference between surviving as an email marketer and truly thriving? Here are 6…

Read More