Write content addressing one person

When writing the copy for your emails remember that you’re talking to an individual, not…

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Simple subject line tweaks can increase sales

One of the simplest – yet highest return – improvements you can make to your email…

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Include links to high res images to increase sharing and PR

Are you emailing bloggers and journalists? Or do you sell high value aspirational products that…

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Use web analytics to time your emails

When trying to decide the best time to send your email campaign, if you haven’t…

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Get new subscribers in store

If you run a retail outlet then getting opt-in from your customers when they’re on…

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Let customers schedule emails to be resent to them at a convenient time

When’s the best time to send an email campaign? There are many possible answers, but…

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Using welcome emails to boost engagement

A welcome email is the first email you send after someone subscribes to your list….

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How to create really effective subscription forms

Creating effective subscription forms is crucial for maximising your list growth. But what does the…

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Using pop-over forms to get more subscribers

Grow your subscriber list by using pop-over forms to proactively ask for subscriptions on your…

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5 easy ways to boost your ecommerce sales using email

Email marketing is one of the most effective ways to increase your online sales, but…

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Introducing Audiences – get your message to the right person

Relevance – getting the right message, to the right person, at the right time – is a critical part of successful marketing. Our clients have anything from a few thousand, to many millions of subscribers, so identifying the right people for each message can be a challenge – a very important one.

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Salesforce.com integration upgrade – sync with your CRM for free

We’ve upgraded our integration with Salesforce.com to make it even more powerful at syncing your email marketing campaigns with your CRM data. And it’s completely free.

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Learning from bad examples – email is personal!

When I’m running workshops on email marketing I stress the importance of good copy, and…

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The 2014 UK Email Marketing Benchmark Report is out now

Sometimes it’s nice to be able to compare. The 2014 edition of our UK email marketing benchmark shows how email marketing campaigns performed for UK businesses in 25 different sectors.

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Google image caching’s effect on email marketing

I leave Sign-Up.to HQ for a few days (to visit Sign-Up.to Australia) and Google manage to change something else. Check out the video for the quick overview of what you need to know, or read on if you prefer your news in print.

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Get integrated! Introducing V1.0 of our new RESTful API

We’ve just officially launched V1.0 of our Permission Marketing API. Our RESTful API enables you to save time and create more effective campaigns by connecting your marketing in Sign-Up.to with your other systems.

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Power-up your marketing and automate Sign-Up.to with 245+ services!

We’ve teamed up with Zapier to connect your Sign-Up.to account to over 245 other web services!

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Increase sales with cart recovery & marketing automation for Shopify

Our free abandoned basket recovery app for the Shopify ecommerce platform is now available.

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New SMS Marketing tools now live!

We’ve just made the biggest ever update to our SMS marketing platform and released our brand new SMS Manager system. This brand new 2-way SMS marketing tool is available now.

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10 years of Sign-Up.to!

It’s hard to believe, but this year we’re celebrating 10 years of Sign-Up.to. It’s been…

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