A guide to email split-testing

With subscribers’ inboxes getting more and more crowded and the competition for attention increasing all…

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Using Goal Tracking in your email marketing

What is Goal Tracking? Goal Tracking is a powerful tool that provides much greater insight…

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Gaining and retaining subscribers

Essential to good Permission Marketing is a quality database of interested subscribers.  Contacting people who…

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Say goodbye to writer’s block

I often have clients telling me they hit a brick wall when coming up with…

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Measuring return from your email marketing investment

As John Wanamaker once said, and many have paraphrased since: “Half of all money I…

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12 rules of Christmas e-marketing

12 rules of Christmas e-marketing Well it’s that time of year again. Some pop band…

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