Useful marketing resources

We’ve put together a collection of tools, reports and resources to help you run your marketing campaigns.

2014 Events
Events

Join us at one of our regular ‘Discovery mornings’ – they are informative and free, or visit us at other conferences and exhibitions around the UK in 2014.

See our 2014 events
Videos – More interesting than they sound…
Marketing videos

Someone let us loose with a video camera, and we started talking about marketing – and others things. Occasional Anchorman references may be involved.

Watch our videos on YouTube
Ebook: Email marketing – the essentials
Email marketing - the essentials

This free ebook shows you the essential elements of a successful email marketing programme, and exactly how to implement them.

Get the book for free
Coffee break guide to email marketing
the coffee break guide to email marketing

We’ve condensed the key things you need to know about using email marketing successfully into this short guide.

Read the email marketing guide
Coffee break guide to SMS marketing
the coffee break guide to SMS marketing

This guide focuses on how to make the most of SMS marketing and the opportunities it can bring.

Read the SMS marketing guide
Coffee break guide to social media
the coffee break guide to social media

This guide outlines the elements you need to address to achieve business success using social media.

Read the social media guide
Coffee break guide to email delivery
the coffee break guide to email delivery

The most fundamental part of using email marketing is getting your emails delivered to those expecting to receive them.

Tips on how to reach the Inbox
Make your HTML email safe
Mally the HTML email fixer

Mally automatically fixes your HTML so that your campaigns show properly in popular email clients. He can inline your CSS too!

Fix my HTML
Email marketing benchmark report
email marketing benchmark report

Compare your own email marketing campaign results with those in your industry with our latest benchmark report; the biggest of its kind for UK SMEs.

How do I compare?
The guide to email marketing analytics
Guide to email marketing analytics

How email marketing analytics are captured, what they mean, why they matter and how you can put all of this data to use to make your marketing effective.

Get the book for free
Designing for email
Designing for email

This article covers how and why to avoid overly image-centric email campaigns. A guide to email design best practices and techniques.

Read more about email design
When is the best time to send an email campaign?
When is the best time to send my campaign?

Good timing is a crucial element of effective email marketing and can often make the difference between instant deletion and effective engagement.

Are you sending at the right time?
Where is everyone online?
[Infographic] Where is everyone online

A handy graphic that compares the relative reach of social media channels, email and SMS. Does your campaign use a healthy mix of communication channels?

Where is your audience?

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