Useful marketing resources

We’ve put together a collection of tools, reports and resources to help you run your marketing campaigns.

2015 Events
DM(web)

Join one of our ‘Discovery mornings’ – informative and free to attend, or visit us at other conferences and exhibitions.

See our 2015 events
Take the quick tour
quicktour

A quick video tour through the 5-step permission marketing process and how to navigate the Sign-Up.to platform menus.

Take the quick tour here
Videos – more interesting than they sound…
Marketing videos

Our YouTube channel. Videos of us and our customers talking about email marketing – and other things.

Watch our videos on YouTube
Ebook: Email marketing – the essentials
ebook1-web

This free ebook shows you the essential elements of a successful email marketing strategy and how to implement it.

Get the book for free
2015 email marketing benchmark report
BMreport-web

Performance analysis of over 1 billion emails sent through the Sign-Up.to platform. See how you compare

Get the benchmark report here
Coffee break guide to email marketing
CBG-email-web

We’ve condensed the key things you need to know about using email marketing successfully into this short guide.

Read the email marketing guide
Coffee break guide to SMS marketing
CBG-sms-web

This guide focuses on how to make the most of SMS marketing and the opportunities it can bring.

Read the SMS marketing guide
Coffee break guide to social media
CBG-social-web

This guide outlines the elements you need to address to achieve business success using social media.

Read the social media guide
Coffee break guide to email delivery
the coffee break guide to email delivery

The most fundamental part of using email marketing is getting your emails delivered to those expecting to receive them.

Tips on how to reach the Inbox
The guide to email marketing analytics
Guide to email marketing analytics

How email marketing analytics are captured, what they mean and how you can use them to make your marketing effective.

Get the book for free
Designing for email
Designing for email

Coding emails is different to coding for the web. Read our guide to email design best practices and techniques.

Read more about email design
When is the best time to send an email campaign?
When is the best time to send my campaign?

Good timing is a crucial element of effective email marketing and can be the difference between deletion and engagement.

Are you sending at the right time?
Make your HTML email safe
Mally the HTML email fixer

Mally automatically fixes your HTML so that your campaigns show properly in popular email clients. He can inline your CSS too!

Fix my HTML
Where is everyone online?
[Infographic] Where is everyone online

A handy graphic showing the relative reach of social media channels, email and SMS. Get a healthy mix!

Where is your audience?

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