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Twitter marketing: what results should you expect? [Infographic]

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Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect?

We wanted to know, so we analysed tens of thousands of tweets sent through Sign-Up.to’s Twitter marketing tools in the first seven months of 2012 to find out the answer. Then we compiled the results into this handy infographic.

In it we look at average click through rates (CTR) from tweets and how this varies by number of followers, day of the week and time of tweet.

As you’ll see, there were some interesting results. We found the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. We also found that clicks tend to increase later in the day, peaking at around 6pm.

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4 Responses to “Twitter marketing: what results should you expect? [Infographic]”

  1. Timing seems to have an enormous impact! Is there any similar finding on frequency of tweets ie if I tweet daily v’s hourly and how might this correlate with the number of followers?

    • Hi John, thanks for your comment. We haven’t crunched the numbers on this yet, but we’ll certainly look into it. I suspect that frequency will have a big impact too.

  2. I was surprised by the success of weekend tweets. Surely there is a difference in best hours to tweet during the week vs the weekend. I wonder what the optimal moment to tweet is in the weekend?

    • Reply by Leanne Beale

      Hi Roel, a very good point! We’d like to do some number crunching and explore this further, so keep your eye on this blog for future infographics. Thanks, Leanne


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