Is speling and grammer important?

Wed, Apr 1, 2015 by


I know! It should be ‘are’ important… but joking aside, it’s an interesting question. Conventional thinking is that the spelling and grammar in your email campaigns should always be perfect and that it’s worth taking time to check and double…

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You can have your cake and eat it

Mon, Mar 30, 2015 by

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If you live in London (or France) you’ll know that PAUL UK are the award winning French boulangerie famous for their tasty breads and delicious pastries. We’ve been working with PAUL for a while now and we think they’ve got…

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Where can I buy data from?

Wed, Mar 25, 2015 by


As is common when attending exhibitions, at least 5 people asked me last week where they can get data from to populate their email marketing databases. It’s a valid question, after all, ‘collect’ is the first part of the 5-step…

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We’re with the ‘gazelles’ this week

Tue, Mar 17, 2015 by


This week (Wednesday/Thursday 18/19th March) we’ll be at the Elite Business Conference in London. Attracting big name speakers like Michael Portillo and Michelle Mone, Elite Business is becoming established as a bit of a talking point in the business community.…

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If at first you don’t succeed…

Mon, Mar 16, 2015 by


…try, try again. I don’t wish to disappoint, but for whatever reason it’s quite possible that 75% of your subscribers are not going to open your email. You may well be doing better, or considerably better than that, but that’s…

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