The value of ‘free’

Wed, May 20, 2015 by

freestuff

It can be hard to position ‘free’ in the commercial world. Free trial, free entry, free sample. It’s a hugely common marketing technique. While we all like something for nothing it’s natural to assume that because something is free there’s…

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The digital cocktail

Mon, May 18, 2015 by

Cocktails

I don’t like to be the one who says there’s no Santa Claus but there’s a popular misconception that email marketing is a great tool for new customer acquisition. It’s not. It’s not entirely untrue but the point is that…

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Out of the office

Tue, May 12, 2015 by

London skyline

We’ll be out and about in London and surroundings over the next few weeks. Here’s a quick summary on where you might be bumping into us. This week, on Wednesday you can find Sign-Up.to at the Digital Marketing Mid-term Conference…

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Big vs engaged

Mon, May 11, 2015 by

people-1

Email scales well. But big vs engaged? Lets consider big first. There’s the obvious like opens and clicks. Current statistics show that average open and click-through rates are in the region of 24% and 3% respectively (click to open rates…

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Read this if you’re using bit.ly

Thu, May 7, 2015 by

blacklist

Just a note – if you’re using bit.ly to shorten your URL links you might be interested to check its spam credentials. The Spamhaus project (if you don’t know them, they compile several widely used anti-spam lists) currently has links…

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Now that’s the way to do it.

Wed, May 6, 2015 by

olympic-1

I know! I talk a lot about the benefits of data integration, marketing automation and precision targeting, so when there’s a great example of how to bring it all together then it’s great to be able to share it with…

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Why marketers love ‘three’

Tue, May 5, 2015 by

three

‘Three’ is much more deeply embedded in our psyche than you might imagine – that’s why harnessing the power of three is such a useful skill for marketers to learn. But why is three so powerful? After all the binarians…

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