I don’t love you, but I like you a lot

Fri, Nov 21, 2014 by

petals

The trouble with engagement is that it’s difficult to quantify. Mathematically quantifying the depth of your relationship may not be important for your wife/husband/partner/dog (they just know, right?), but for your business you’ll probably want to be a bit more…

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Is marketing part of your business DNA?

Wed, Nov 12, 2014 by

dna

For any business – irrespective of whether you are just starting out or are an established organisation, it’s an important step to assess where your marketing activity fits within your overall business strategy – to understand to what extent it…

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Dear Valued Customer…

Wed, Nov 5, 2014 by

whoever

‘Dear Valued Customer, I’m writing to let you know of some exciting changes to your account…’ I’m sure you won’t, but please, please, if you are ever tempted to start your email campaigns like this… don’t! There’s simply nothing that…

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CRM or Ferrari 250 GT?

Mon, Nov 3, 2014 by

Ferrari-250-GT

It’s geeky I know, but I’m a complete CRM evangelist. Of all the technologies and processes I’ve ever come across, CRM is the philosophy which has the greatest potential to impact a business operation. It’s no wonder that all the…

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