3 ways to get from the junk box to the inbox

Wed, Jun 3, 2015 by

Spam filter

Spam filters have become incredibly intelligent – they’ve had to evolve as spammers come up with new and exciting ways of getting their malicious messages through. However, sometimes legitimate marketing emails get caught up in the filters and marked as…

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Do we still love print news?

Mon, Jun 1, 2015 by


Quite possibly, but while the death of print is certainly exaggerated the advantages of digital news delivery continues to present a highly attractive alternative to traditional news formats. Several years ago, while presenting my marketing plan to the management and…

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The value of ‘free’

Wed, May 20, 2015 by


It can be hard to position ‘free’ in the commercial world. Free trial, free entry, free sample. It’s a hugely common marketing technique. While we all like something for nothing it’s natural to assume that because something is free there’s…

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The digital cocktail

Mon, May 18, 2015 by


I don’t like to be the one who says there’s no Santa Claus but there’s a popular misconception that email marketing is a great tool for new customer acquisition. It’s not. It’s not entirely untrue but the point is that…

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Out of the office

Tue, May 12, 2015 by

London skyline

We’ll be out and about in London and surroundings over the next few weeks. Here’s a quick summary on where you might be bumping into us. This week, on Wednesday you can find Sign-Up.to at the Digital Marketing Mid-term Conference…

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Big vs engaged

Mon, May 11, 2015 by


Email scales well. But big vs engaged? Lets consider big first. There’s the obvious like opens and clicks. Current statistics show that average open and click-through rates are in the region of 24% and 3% respectively (click to open rates…

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