Are you in the 5,000 club?

Mon, Nov 24, 2014 by


Here at we see 5,000 email subscribers as something of a threshold. Of course you only need 1 email address to send a campaign, but as your subscribers grow you’ll see both an economy of scale and an increase…

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I don’t love you, but I like you a lot

Fri, Nov 21, 2014 by


The trouble with engagement is that it’s difficult to quantify. Mathematically quantifying the depth of your relationship may not be important for your wife/husband/partner/dog (they just know, right?), but for your business you’ll probably want to be a bit more…

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Is marketing part of your business DNA?

Wed, Nov 12, 2014 by


For any business – irrespective of whether you are just starting out or are an established organisation, it’s an important step to assess where your marketing activity fits within your overall business strategy – to understand to what extent it…

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Dear Valued Customer…

Wed, Nov 5, 2014 by


‘Dear Valued Customer, I’m writing to let you know of some exciting changes to your account…’ I’m sure you won’t, but please, please, if you are ever tempted to start your email campaigns like this… don’t! There’s simply nothing that…

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CRM or Ferrari 250 GT?

Mon, Nov 3, 2014 by


It’s geeky I know, but I’m a complete CRM evangelist. Of all the technologies and processes I’ve ever come across, CRM is the philosophy which has the greatest potential to impact a business operation. It’s no wonder that all the…

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