Now that’s the way to do it.

Wed, May 6, 2015 by


I know! I talk a lot about the benefits of data integration, marketing automation and precision targeting, so when there’s a great example of how to bring it all together then it’s great to be able to share it with…

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Why marketers love ‘three’

Tue, May 5, 2015 by


‘Three’ is much more deeply embedded in our psyche than you might imagine – that’s why harnessing the power of three is such a useful skill for marketers to learn. But why is three so powerful? After all the binarians…

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The Conversation Prism

Wed, Apr 29, 2015 by


If you’ve been to one of our email marketing Discovery Mornings you will have heard about The Conversation Prism. Originally developed in 2008 by Brian Solis, it’s an infographic – a snap-shot visual map of the social media landscape. What…

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Is a sub-2-hour marathon possible?

Mon, Apr 27, 2015 by


Inspired by Paula Radcliffe and her 2:15:25 world record I ran my first London Marathon in 2004, the same year of her first defence of that astonishing achievement. As she said her farewell to London yesterday many were still asking…

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Can we try again?

Thu, Apr 23, 2015 by


An interesting discussion regarding unsubscribes came up at the Discovery Mornings this week – that is, ‘what is the position regarding re-contacting people who’ve unsubscribed – in order to try to entice them back?’ Well… if they’ve unsubscribed from your…

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SPAM and spam – a quick guide

Mon, Apr 20, 2015 by

SPAM and spam

It’s easy to confuse SPAM and spam – so here’s a quick guide. SPAM (it’s a capitalised letter tradename) was first introduced by Hormel Foods in 1937 to address the needs of delivering fresh meat during WW II. Ken Daigneau,…

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