Is a sub-2-hour marathon possible?

Mon, Apr 27, 2015 by


Inspired by Paula Radcliffe and her 2:15:25 world record I ran my first London Marathon in 2004, the same year of her first defence of that astonishing achievement. As she said her farewell to London yesterday many were still asking…

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Can we try again?

Thu, Apr 23, 2015 by


An interesting discussion regarding unsubscribes came up at the Discovery Mornings this week – that is, ‘what is the position regarding re-contacting people who’ve unsubscribed – in order to try to entice them back?’ Well… if they’ve unsubscribed from your…

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SPAM and spam – a quick guide

Mon, Apr 20, 2015 by

SPAM and spam

It’s easy to confuse SPAM and spam – so here’s a quick guide. SPAM (it’s a capitalised letter tradename) was first introduced by Hormel Foods in 1937 to address the needs of delivering fresh meat during WW II. Ken Daigneau,…

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Mon, Apr 13, 2015 by


I thought I’d share a great email marketing expression I heard the other day – ‘wemail’ – that’s the type of email that is written along the lines of ‘we are the leading provider of household cleaners or ‘we have…

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Is speling and grammer important?

Wed, Apr 1, 2015 by


I know! It should be ‘are’ important… but joking aside, it’s an interesting question. Conventional thinking is that the spelling and grammar in your email campaigns should always be perfect and that it’s worth taking time to check and double…

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