The value of ‘free’

Wed, May 20, 2015 by


It can be hard to position ‘free’ in the commercial world. Free trial, free entry, free sample. It’s a hugely common marketing technique. While we all like something for nothing it’s natural to assume that because something is free there’s…

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The digital cocktail

Mon, May 18, 2015 by


I don’t like to be the one who says there’s no Santa Claus but there’s a popular misconception that email marketing is a great tool for new customer acquisition. It’s not. It’s not entirely untrue but the point is that…

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Out of the office

Tue, May 12, 2015 by

London skyline

We’ll be out and about in London and surroundings over the next few weeks. Here’s a quick summary on where you might be bumping into us. This week, on Wednesday you can find at the Digital Marketing Mid-term Conference…

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Big vs engaged

Mon, May 11, 2015 by


Email scales well. But big vs engaged? Lets consider big first. There’s the obvious like opens and clicks. Current statistics show that average open and click-through rates are in the region of 24% and 3% respectively (click to open rates…

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Read this if you’re using

Thu, May 7, 2015 by


Just a note – if you’re using to shorten your URL links you might be interested to check its spam credentials. The Spamhaus project (if you don’t know them, they compile several widely used anti-spam lists) currently has links…

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Now that’s the way to do it.

Wed, May 6, 2015 by


I know! I talk a lot about the benefits of data integration, marketing automation and precision targeting, so when there’s a great example of how to bring it all together then it’s great to be able to share it with…

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Why marketers love ‘three’

Tue, May 5, 2015 by


‘Three’ is much more deeply embedded in our psyche than you might imagine – that’s why harnessing the power of three is such a useful skill for marketers to learn. But why is three so powerful? After all the binarians…

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