New year resolution 9 of 12 – analyse!

Wed, Jan 21, 2015 by

metrics

“I know half of my marketing isn’t working. I just don’t know which half”. Thankfully this quotation, famously attributed William Lever, founder of the soap empire Lever Brothers, is no longer true – on the contrary, with most forms of…

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New year resolution 7 of 12 – automate!

Mon, Jan 19, 2015 by

flowchart

As your subscribers grow and your campaign output expands you’ll find it harder and harder to manage everything manually. Even if you don’t, you should still consider using Marketing Automation – it’s as much about consistency as it is efficiency.…

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