Our mission

We’ve spent the last 10 years dedicating ourselves to building the best tools to help businesses manage their Permission Marketing – and we’re just getting warmed up. We take what we do very seriously, but that doesn’t mean we can’t make it enjoyable!

We now have thousands of clients around the world, ranging from small owner-managed outfits to large global brands.

We put customer service right at the heart of what we do and we think it shows. Most importantly, our customers say it does. And we also got a nice award from the National Business Awards to show that they think so too.

We’re built for growing businesses

We’ve built Sign-Up.to from the ground up to be the ultimate marketing tool for growing small-medium businesses. Don’t get us wrong, we deal with big organisations too, but we’ve designed everything with the SME in mind. We are one, so that made things a bit easier.

From our tools through to our services and support, everything is designed to make your life easier so you can spend more time on your business (or with your family!).

We’re not about software

We don’t just provide software, we provide a service. Our Total Support team is on hand by phone and email – whatever your query you’ll get straight through to someone who can help. From getting started to setting up complex campaigns, help is at hand.

We want a lasting relationship with you, that’s why we don’t tie you in to a long term contract – we want to prove our worth so that you’re happy to stay with us.

We design for real people

We don’t design fiendishly complicated systems for uber-geeks, we build tools for real people who want to get the job done well, quickly and without needing a PHD (or even a GCSE) in Computer Science.

We know what we’re doing

We have a huge amount of experience in business, marketing and building web applications and we’ve put it all into Sign-Up.to. All of our team are focused, trained and dedicated.

We regularly write articles on Permission Marketing – both for this site and publications like the Daily Telegraph Business Club, The Federation of Small Business, Total Business Magazine and many more. We’ve even had a documentary about us on Channel 4!

Our customers

some of our clients

We’re proud to serve thousands of customers, large and small, around the world, in just about every industry imaginable.

Our clients include celebrities like Seal, global brands like The Economist, Pacha, Tourism Thailand and Pernod Ricard and thousands of small businesses.

Find out more about our customers here.

The Total Support difference

The Sign-Up.to service is about much more than just software. We’re dedicated to helping you make the most of your online marketing by providing the best possible support.

Phone, email, live-chat, even face-to-face at our seminars and training sessions – we’re always here to help. The friendly Sign-Up.to team live and breathe Permission Marketing.

We put customer service right at the heart of what we do and we think. Our target response time to all enquiries is 30 minutes during office hours (9am – 6pm) and we continue to monitor email enquiries out-of-hours.

We design and develop all our solutions in-house, so our support team talk directly to our development team, ensuring we can solve issues quickly and constantly release great new features.

Permission Marketing – our philosophy

The world is getting smaller and busier every day. The average western consumer sees more than 3,000 marketing messages a day. How can you possibly compete for people’s attention in such a crowded environment? Easy. Don’t.

What’s the big idea? Simple. You’re wasting your money and everyone’s time unless you focus your marketing on people who want to hear from you.

If you can talk just to those who want to hear your message – who want to pay attention – you can achieve amazing results on a fraction of the budget of mass marketing.

“Nice idea” we hear you say – “but how do I actually make this happen?” That’s what we thought, and that’s what Sign-Up.to is all about – giving you the tools to make Permission Marketing a reality. We looked around, couldn’t find anything that did what we wanted, so we set out to build the best possible solution. Our aim is to provide everything you need to identify and build relationships with the people that want to hear from you.

In order to make Permission Marketing really work though, you have to put the consumer in control – they determine what they’re interested in and when they want to hear from you, and they need to know that their privacy is respected.

That’s why every person who subscribes to receive information from a client using our systems can view and update their subscriptions and personal details from a secure page – putting them in control. Through this and a number of other initiatives, Sign-Up.to is building a ‘Brand of Trust’ to help make e-marketing work for everyone.

See how Permission Marketing can work for you – you can try us out completely free!

Our history

We could give you the usual yada-yada about how Sign-Up.to was developed by an experienced management team, looking to build an exceptional product etc. etc. and it would be true, but boring!

We thought you might like to know a bit more about what we’re really like, as that’s what really counts!

Firstly, we’re a small team (currently 25 of us and counting) based in our office in Woking, Surrey and Brisbane, Australia. About half of us walk to work and we’re only 25 minutes by train from Central London.

We all love what we do, which is why we do it. Being small helps keep us focused and also means that we can get things done quickly – we add new features and improvements to our products practically every day.

In 2005 we were filmed for about 6 months by a Channel 4 film crew, who made a documentary on us (a nice one, not one of those ‘When programmers go crazy…’ style exposés). There’s a clip from it here. If you really want to see the full thing, just ask.

If you’d like to meet the team, you can come along to one of our customer events.

Our work is based on a few core principles:

Simple is best. We aim to continually refine our products to make them as intuitive and easy to use as possible.
Web-based software rocks! With internet access so widespread, web-based tools are the future.
Permission marketing is the way ahead. In such a crowded media environment, building a relationship with your audience is crucial. We build the tools to make this happen.
Customer service is everything. Ultimately we’re providing a service, not software. We’ll always do everything we can to help our customers.
Do good. We’ll always try to do the best for our customers and to help out the community.

We built Sign-Up.to because we saw the need for an easy to use, powerful Permission Marketing tool that came with the most important feature of all – great service. What we have today is the result of over 10 years of continuous development and improvement. And we’re just getting warmed up!

Awards we’ve won

We always strive to be the best and we’ve been fortunate enough to be recognised for our efforts.

Courvoisier future 500 - top 10 Make Your Mark Awards - Top 5 UK Young Business Entrepreneur The Orange Best Use of Technology in Business Award

National Business Awards 2007

The Cable & Wireless Award for Customer Focus – Winner, South East Region

The Cable & Wireless Award for Customer Focus – Finalist, National Awards

The Orange Best Use of Technology in Business Award – Highly Commended, South East Region

Our CEO, Matt McNeill has also received a number of awards:

Growing Business Magazine ‘Young Gun’ 2007 – Top 30 UK Entrepreneurs Under 35

The Observer/Courvoisier Future 500 – Top 10 Future Business Leader

Make Your Mark Awards – Top 5 UK Young Business Entrepreneur

Meet the Sign-Up.to team

We’re about much more than just great software. We pride ourselves on the support and service that we provide, and that all starts with having a great team. We’ve grown organically (no external funding, no outside shareholders) to a team of 25 people all dedicated to helping our customers grow through great Permission Marketing.

We don’t believe in hiding behind our website, so as well as email and chat we’re available on the phone and you can even pop-in and say hello in person.

Read on if you’d like to find out a bit more about the people behind Sign-Up.to.

Meet the whole team

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